Falcon's Creative Group (FCG) has announced a new partnership with PBS that will see the creative services firm design and produce a number of location-based entertainment (LBE) experiences for the broadcasting giant.
A result of PBS' expansion into LBE and immersive experience, the partnership will see the creation of a number of themed LBE venues that will offer fun learning experiences focusing on science, art, technology and nature for the entire family to enjoy.
Dawn Ciccone, VP of Brand Licensing at PBS, said: "We are thrilled to work with Falcon's Creative Group to create new ways for families to interact with the PBS brand while supporting our mission. We are excited to explore the possibilities with Falcon's, and to invent new paradigms of engagement with PBS."
Cecil D. Magpuri, president and CCO at Falcon's Creative Group, said: "This incredible collaboration opens the door to virtually limitless educational prospects, each more exciting and meaningful than the last. We are honoured to work alongside PBS towards the future of educational destinations."
"The timing couldn't be more perfect. As the global demand for new location-based experiences increase, we see a rare opportunity to develop unique, enriching entertainment. These PBS experiences will be local creative hubs for new generations to grow and explore the curiosities of the world," Magpuri added.
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